Jalen Richard

Personal branding for Running Back Jalen Richard, Las Vegas Raiders

Project overview

Jalen was struggling to capitalize on his name and off-field opportunities to increase his brand awareness. Jalen has a very welcoming personality and is often complimented as being a great person with great energy. It was a top priority for Jalen's personality to shine through strategic partnerships, content, and other business ventures.

Jalen Richard

Las Vegas Raiders

"Privé held me down and took my brand to new heights. They took their time to understand my passion, and then execute at the highest level."

The privé way

What we did

Brand Partnerships Brand Management Social Media Growth/Management


Brand Deals


Marketing Revenue Generated


Follwers Gained

Project approach

The Privé approach was to establish Jalen's brand while understanding what his goals were for his career and post-career. Growing Jalen's Instagram organically while creating partnerships with companies such as Subaru of Las Vegas, Tide, Fashion Nova, Magma Capital Funds, Organic Muscle, and several media outlets. In conjunction with our branding outreach efforts, we created original content for Jalen's YouTube channel and social media pages.
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Our work